This is a
story that may finally prove –
per screenwriter William
Goldman’s indelible line – that
nobody knows anything in
Hollywood.
Or it may, in
fact, prove that everybody knows
something – they’re just not
always sure they know what they
know until they know it.
What this
definitely establishes is that
television – often a fool’s
paradise of predictions,
guesswork, spin, hype and
outright balderdash – very much
remains a place of surprise and
even mystery.
This is a
story, in other words, about
“Grey’s Anatomy” and “ER,” which
both air on Thursday nights, the
former at 9 on ABC, the latter
at 10 on NBC.
One is the
great ascendant hit of the year,
the TV monster of the moment.
The other is an old warhorse.
Presumed to be tired and
listless, this old nag was
supposed to be much closer to
the grave than the cradle.
“Grey’s” has
been seen by an average of 24
million viewers this season, and
is far and away TV’s dominant
scripted show. Before this, ABC
hadn’t had a No. 1 hit on
Thursday night in nearly 30
years, when “Laverne & Shirley”
briefly nested there during the
1979 season.
And the old
warhorse? “ER” was TV’s big
kahuna in the 1995, ’96 and ’98
seasons and has been a top-10
stalwart for almost each of the
past 13 seasons. In terms of
pure commercial potency, this
has been one of the stellar hits
in network history – and
remained so until senescence
struck. With all original cast
members gone, ratings way down
in 2005 and a prevailing sense
(even at NBC) that the show’s
creative arteries were
irreversibly sclerotic, this was
expected to be the last or
next-to-last season.
Now, take
another look: So far this
season, “ER” is NBC’s
most-viewed scripted series
(averaging around 15 million
viewers) and virtually tied with
the network’s hot Monday
newcomer “Heroes” among younger
viewers (both get around 6.5
percent of adults between the
ages of 18 and 49 in their
respective time periods).
“ER,” once
again, is winning the 10 p.m.
time period and is even acting
like a young whippersnapper in
the process. Sclerosis be
damned.
Besides the
fact that, until now, aging hits
almost never – make that never –
reversed steep downward spirals,
why is this so unusual?
There are a
couple of reasons. First,
counterintuitive though this may
seem, “ER” is actually the
better of the two Thursday
hospital shows. Gone are last
season’s histrionics (and
violent nuttiness). With volume
turned down, the show has gotten
back to doing what it always did
best – telling the stories of
average people in extreme peril.
The recent “Ames v. Kovac”
episode with guest star Forest
Whitaker was superb and went
someplace (the courtroom) where
“ER” has rarely ventured.
And while the
drama seems richer and sturdier
than in recent seasons, the show
also has shrewdly added its own
stubble-faced counterpart to
“Grey’s” Dr. McDreamy, played by
Patrick Dempsey – John Stamos as
Dr. Tony Gates. Stamos is nearly
the same vintage (43) as Dempsey
(40), and both were late-’80s
teen icons.
The other
likely reason for “ER’s”
recovery is equally
counterintuitive (until you
actually stop to think about
it). “Grey’s Anatomy” is
probably the key reason that
“ER” is back on top. Of the
resurgence, “ER’s” current
show-runner and executive
producer, David Zabel, says
bluntly: “No, I didn’t
anticipate this. I was afraid
that what the audience would
feel is that if they saw one
(hospital) show at 9, then they
might not want to see another
one at 10. I’m happy to say I
was wrong.”
He was wrong,
but wrong for an understandable
reason. What’s happening is one
of the older (and odder) phenoms
in television. It’s called
“drafting” an audience from one
show to another. In plain
English, this means that if a
program (“Grey’s Anatomy”) on
one network is a huge hit, then
another that follows on a
competing network literally gets
viewers in its “draft.”
The irony is
that “ER” appears to be as much
a beneficiary as the ABC show
that should be getting the
direct assist, “Six Degrees,”
which follows “Grey’s” at 10.
Networks
don’t particularly like the
draft effect for that reason,
but because the TV audience is a
rather fickle and uncontrollable
beast, they can’t entirely
eliminate it.
Over the
years, the networks got smart.
Most of the heavy-hitter hour
dramas were slotted at 10.
Sitcoms became less prone to
draft because they were designed
as lead-outs or lead-ins to
their companion shows. The
advent of the 500-channel
universe made drafting even more
infrequent – or at least
irrelevant.
Jeff Bader,
executive vice president of ABC
Entertainment and the network’s
boss in charge of prime-time
planning and scheduling, says,
“I do think it’s drafting a
little bit of ‘Grey’s Anatomy,’
but you see that in a lot of
time periods. If you have a huge
show on one network and a
popular one on another, you will
see people draft over to it.”
Not that
Bader has anything to worry
about. He was the architect of
the decade’s most successful
scheduling change so far.
So why put
“Grey’s” on Thursday in the
first place? To follow the
money. Commercials can be sold
at a premium because of the
looming weekend shopping days
and because there are so many
more available viewers.
Nevertheless,
there is studied pretentiousness
to “Grey’s” these nights. This
feels like a show that is
Important, or – more to the
point – knows that it’s
Important. There was a casual
serendipity to “Grey’s” last
season. By contrast, “ER” now
feels more grounded and,
surprisingly, often more
intelligent.
Credit for
the recharged “ER” goes to Zabel,
who has been with “ER” for five
seasons. He secured Stamos for a
couple of episodes last season,
then signed him full time for
this one. Says Zabel of Stamos’
character, new intern Tony
Gates, “he has a great sense of
humor and spark and energy that
I felt this show needed.”
Along with
“ER” stalwarts Goran Visnjic (Luka
Kovac), Maura Tierney (Abby
Lockhart) and Mekhi Phifer
(Gregory Pratt), the show has
added new faces, notably veteran
actor J.P. Manoux as obnoxious
motormouth Dr. Dustin Crenshaw,
who may be the ideal choice for
fans who actually pine for Paul
McCrane’s Dr. Robert Romano.
“What’s
happening this season,” Zabel
says, “is that we’re getting new
viewers who are young enough
that they’re discovering ‘ER’ as
if it’s a new show. They don’t
have any preconceptions.”
They do now.
They’re mostly good ones, too.